About TodayTix
TodayTix, founded in 2013 and based in New York, is a leading platform in the entertainment industry. It connects audiences with cultural events and manages theater ticketing. The company employs around 245 people and generates annual revenues between $100 million and $500 million.
Company relied on a third-party tool for managing theater seat reservations, which was expensive and lacked customization options. This limited their control and added unnecessary costs.
Collaboration with Moravio
TodayTix partnered with Moravio to develop a custom seating management tool. Using React and Redux, Moravio created a Figma-like tool that allows theater administrators to design and adjust seating layouts with ease.
The new tool saved TodayTix $100,000 annually by eliminating third-party fees. It also improved the ticketing process and enhanced customer satisfaction with a more user-friendly seat selection interface. This collaboration highlights Moravio’s ability to deliver tailored, cost-effective solutions for the entertainment industry.
TodayTix, a prominent platform in the entertainment industry, was facing challenges due to its reliance on a third-party tool for managing theater seat reservations. This dependency incurred substantial commission costs and restricted their ability to fully customize the user experience. Seeking a cost-effective and flexible solution, TodayTix turned to Moravio for a custom-built tool that could streamline their operations and enhance the ticket purchasing experience for their users.
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